An industry-funded nationwide marketing campaign to promote the coach sector to new and existing customers still looks set to go ahead despite the disappointment of it not having reached the initial £150,000 target for pledges of support.
Organiser Candice Mason, Director of Business Operations of Tring operator Masons Minibus and Coach Hire, says that commitments from operators and industry stakeholders fell “somewhat short” of that goal despite a late push to secure further pledges. However, she and others involved in the project are now working with the Confederation of Passenger Transport (CPT) to right-size plans to suit the sum that is available.
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