Millions of people across the UK will be encouraged to kickstart a rewarding career in logistics, with the government unveiling a multimillion-pound new plan to bolster the supply chain and create a more resilient and greener haulage sector, as major ‘Generation Logistics’ campaign to recruit and retain skilled logistics workforce is launched.
The Generation Logistics campaign, led by Logistics UK, the Chartered Institute of Logistics and Transport in the UK, and backed by £345,000 government funding, includes an online hub full of resources, learning materials and job openings to make it easier for people to kickstart their career in the industry, as well as TV and radio adverts which will help to attract candidates.
It comes as part of wider government efforts to help more people into work, since this is the best way to support families in the long-term while growing the economy to address the cost of living.
The strategy launched today includes £7 million investment to boost the uptake of innovative new technology, helping decarbonise and digitalise the sector. Funding could go towards initiatives like trialling hydrogen cranes to support decarbonisation or even testing low carbon fuels across the industry.
These technologies will support a more cost-efficient, reliable, resilient and sustainable freight sector. Today’s investment will support wider economic growth by ensuring businesses can operate efficiently, getting the goods they need on time and at a reasonable cost while safeguarding their jobs.
Transport Secretary Grant Shapps said:
‘The pandemic shone a spotlight on the importance of our country’s freight sector. As a proud, free-trading nation, moving goods at home and abroad has always been the backbone of Britain’s economy.
Our 33 interventions to tackle the shortage of drivers means we now have a stable recruitment pipeline and a robust supply chain, and today’s measures will help the sector grow from strength to strength.
We are committed to working closely with the industry to attract a strong pipeline of talent, decarbonise the freight network and deliver a world-class haulage sector.’